Community Mobilization Participation Groundswells through Social Marketing
What comes first; the chicken or the egg? A simple question that has confounded people for generations can be applied in this perfect example of a geographically targeted community mobilization and the very measurable social media reaction.
One could not have happened with the other.
Community Activism is Born
On Feb 19th 2010, there was a violent mugging in our small urban city of Kingston, NY just blocks from the corner of my home. The neighbor of the victim spent a sleepless night worrying about the safety of his own children, his friends, his neighbors and his city and by the light of morning had found his cause and had committed himself to it entirely. By 9am on February 20th, the Neighborhood Watch Groups of Kingston, New York, Inc. was born again.
Immediately Social Media Marketing Was Incorporated
Luckily, the concerned neighbor was my husband, so upon waking that morning and being told of his epiphany, I immediately went back to work. Read more