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Archive for Social Media Marketing
Why I Love Google and Why I Hate Google
I love a good paradox, I really do. Which is good because I often think my whole life is contained in a huge paradox of sorts. I am a marketer that actually dislikes the root concept of marketing. I spend my time on social media, but in a large group I’m not that social. I love the work I do, but I hate change and online marketing is always changing. And at any given time (often simultaneously),I love Google and then I hate Google.
Needless to say, Google plays into all and Google Plus touches on all. After acknowledging that I naturally resist change and grumbling as it is in my nature, I got over myself and spent some serious time trying my best to find my happy place on Google Plus. Read more
Community Mobilization Participation Groundswells through Social Marketing
What comes first; the chicken or the egg? A simple question that has confounded people for generations can be applied in this perfect example of a geographically targeted community mobilization and the very measurable social media reaction.
One could not have happened with the other.
Community Activism is Born
On Feb 19th 2010, there was a violent mugging in our small urban city of Kingston, NY just blocks from the corner of my home. The neighbor of the victim spent a sleepless night worrying about the safety of his own children, his friends, his neighbors and his city and by the light of morning had found his cause and had committed himself to it entirely. By 9am on February 20th, the Neighborhood Watch Groups of Kingston, New York, Inc. was born again.
Immediately Social Media Marketing Was Incorporated
Luckily, the concerned neighbor was my husband, so upon waking that morning and being told of his epiphany, I immediately went back to work. Read more
Of Online Love and Lust
I am infatuated with Foursquare. Even if I don’t quite “get” him yet. I think that is a part of the intrigue. Foursquare and I are just at the beginning of our relationship and I am not sure where it will go. It’s kind of nerve racking really. Foursquare is playing hard to get, making me wonder and keeping me on my toes.
Like so many of my internet infatuations, Foursquare gave me that special tingle right from the get go. I can’t even recall when I first heard about him whether it was some blog, or at the office. I t doesn’t matter anymore. I know I sought him out to see what the buzz was about. While I was curious, once I did meet him, I wasn’t sure what to do next.
He was on my desk top, out of his element, looking like little more than some cute Twitter like directory. I joined anyway. I had to know. And before I knew it, he had my profile.
Some might call me easy. I join with just about any site, blog, forum, network I can find online. I do have my standards, but I am a professional and I get paid to engage online. Every profile I make is open to everyone, public, and hopefully searchable. Indeed, I will friend anyone. But like everyone, I have my favorites over the years: Read more
Google’s New Social Search Experiment; Still Waiting?
I have been following the buzz about the possibility and then probability of Google unveiling it’s new social search function with interest, so it made sense that I was going to sign up for it and take a peek. My curiosity was mighty peeked, but I also felt a measure of satisfaction. I knew that eventually those Google Profiles that I so carefully have been building for all our clients would come into handy. It only made sense to me, even a year or more ago, that if Google offered you a chance to build something, like a profile, and you could add links to other places that “you” existed online, then Goggle would eventually do something with that information.
I decided to sign in as my own true self as my litmus test for any new service, site or function, was to see how it reacted to the online adoption community. After over ten years of being entrenched in this community, I know who the key players are. I know who is an early adopter, no pun intended, of technology and internet trends. I know, that as a community on the whole, we really have effortlessly moved on as social media grew into what it is today. So I signed in as FauxClaud, joined the Google Social Search Experiment, and put in a search that I have seen enough to know how it was different; I searched for “adoptee rights”. Read more