About My Internet & Social Marketing Theory

Not Your Average Internet Marketer Geek

I have been an internet addict since early 2001. It’s my husband’s fault. He brought the computer into the house. I typed in the word adoption, and was completely sucked into a whole new world.

Everything was about my passion, adoption. I went from emails lists to message boards to forums. Long before the words “Community Manager” were ever uttered in a board room, we had communities and organizational structures and “social media policies”. I started blogging in 2005 when I found adoption blogs. I opened a YouTube account and started making videos as soon as I saw there were other adoption videos. I never even considered myself a writer before I started communicating online.

By 2008, this knowledge of internet workings was a skill and through an interesting play on serendipity, I found myself at DragonSearch right before the whole online social media explosion happened. It was great.  I went from the niche community of Adoptionland to the whole wide world of online marketing  and corporate social media with tons of new internet marketing methods to play with. I was learning about keyword research and SEO while discovering Twitter and creating Facebook pages. I was made the Director of Social Media. I blogged for Loehmann’s for over three years and their actual Facebook page was originally built off of my personal profile. I created national Facebook and Twitter contests and wrote tons of blog posts and optimized copy like nobody’s business. I connected accounts, set up branded profiles and Tweeted like mad. I went to lots of conferences, took webinars and read articles.

What’s Unique About Adopting Social

I love doing this work and I understand it really well, but with a unique lense. I see the web from the end users perspective as a community member and then I can see it from a marketers viewpoint and find the opportunities that naturally occur.  It shouldn’t be forced or contrived, but organic. Social for the social good, not for the ROI.

See, the thing is, I really believe that the internet is this amazing tool for good. The world wide web has the ability to connect people in time and place, across continents and languages. I find it just incredible and, for me, life changing. I have had some of the most amazing experiences in my life because of the intent. I have met some incredible people that I never would have except for the internet. I would never be in the place I am not if not for the internet. And not because I ever expected to go anywhere or do anything; simple because of the internet’s power to connect. You just have to put it out there because you believe in what you do. That’s social media. There is no ROI for that.

Social Media Integration; Walking the Walk and Talking the Talk

I realized that I had to practice what I preach, or maybe in this case, I had to begin to preach what I practiced.  While I lived a true organically social life at home, in a professional capacity, it felt artificial. So I decided to put out what’s real, what I do best, rather than pretending to be some corporate internet marketer.  Even know, as I write this, I struggle. I want to move into marketing speak and be impressive, but that’s not who I am and that’s not the people I want to work with. So, I have an impressive internet marketing resume that you can look at and this fancy “professional” blurb, but I’d rather be real:

  • If you are building a new website, but have no idea what you want or what these website designers are talking about, then call me. I can walk you through what you need, what you want, and what it should really cost you. I can speak developer.
  • If you need help figuring how to get your website to actually work for you; then I’m your SEO go to gal.
  • If you know you should be on Facebook or Twitter, but have no idea where to start and feel rather intimidated by the whole thing, then let’s talk.
  • If you think you have a great project, but aren’t sure how to adapt it to online usage or make it work for promoting, then let’s schedule a call.
  • If you need copy written, or want to learn how to blog effectively, or want to be found online, then we’ll set something up.

Oh, and I really try to keep it affordable for regular people, non profits, small businesses, and bloggers.

It’s not smoke and mirrors; it’s just a process of me learning what it important from you and then you learning how to make it work best from me.

Together we are Adopting Social