Claudia Corrigan D’Arcy; Online Marketing Resume

Claudia Corrigan D’Arcy                                                               845-750-5954

I combine a natural affinity for personal branding, social networking, education and community organizing with professional training in SEO.  I have worked with large brands on national campaigns and can measure traffic and ROI, but my strength is in understanding community dynamics and applying the best online practices for maximum search engine optimization.   I prefer to assist businesses whose strategy is a natural passion to connect with their customers, rather than one focusing on ROI.


  • Quality SEO copywriting including with keyword research for blogging, article, search engine friendly press releases
  • Twitter, Facebook, Google Plus, Pinterest page creation, curation & contests
  • Google Analytics; tracking & goals  in connection with PPC and organic campaigns
  • Social monitoring, online reputation management and engagement
  • WordPress, Blogger, Tumbler creation including necessary basic HTLM; campaign landing pages
  • Video & Website optimization
  • Personal branding and online profile creation
  • Link building including local ecosphere, directory listings and review sites
  • Adobe Photoshop, Dreamweaver, basic video editing,
  • Event organization, promotions and  fundraising

Relevant  Experience

Founder and Owner; Adopting Social; Kingston, N.Y., 7/12 to present; market what matters; web design and development, Keyword research, SEO based copy writing, copy editing and optimization, social media consulting and training.

Director of Social Media; DragonSearch, Kingston, N.Y. 4/09 to 7/12; creation and oversight of many diverse social media campaigns for internet marketing clients; management of Facebook Fan Pages, Twitter accounts, social media monitoring and commentary; corporate blog writing and management; Clients including; The Grammys’ MusiCares, Loehmann’s, Steuben, Manhattan Mini Storage, Emerson Resort & Spa, Zippy Shell, The Ride, Chronogram, Radio Unleashed,  Artist Charles Fazzino, Andrew Marc, Urban Edge Reality, Glenwood NY

SEO Strategist & Blog Writer; DragonSearch, Kingston, N.Y. 1/08 to 4/09; corporate blog writing and management; SEO based keyword research and website copy optimization 1/08 to 4/09

Blogger; Musings of the Lame, Kingston, N.Y. 12/05 to present; began as a personal blog and has grown to a touchstone for the adoption community. Currently moving to Word Press format and expanding to encompass the growing needs to the community.

Community Manager: 2001 to present; from the management of various MSN message boards, to forum creation and management with natural expansion to social networking.

Professional Improvements

  • BlogWorld 2012 NYC
  • First Hudson Valley #140 Twitter Conf: Organization and promotions
  • BlogWorld 2011 NYC
  • BlogHer; NY August 2010;
  • #140CharacterTwitter; NY April 2010;
  • SES 2009; NY; Search Engine Marketing and Social Networking Industry
  • OMMA; Social 2009; NY
  •  #140CharacterTwitter; NY August ’09

Published Works

With byline: New York Times, BlogHer, Divine Caroline, Adoption Today Magazine, Adoption Constellation Magazine,, Lost Mothers, (no longer available), Adoption Voice Magazine, Author‘s Den, International Adoption Associates, Op-Ed news, Blogger News Network, DragonSearch marketing blog

Ghost authored: Loehmann’s Fashion Blog ( 2008 to 2011) The Grammys’ MusiCares®  (2011 Be a Part of the Heart Campaign), Steuben, Manhattan Mini Storage, Emerson Resort & Spa, The Ride, Charles Fazzino,, Big Bucks Auto

Volunteer & Non-profit Works

Adoptee Rights Coalition – 2009 to present Coordinator, Public Relations and Online presence: adoptee right demonstration and lobbying at the National State Legislators Convention

Unsealed Initiative ;06 to present- lobbying the New York State Assembly for adoptee rights bill

Neighborhood Watch Groups of Kingston, New York, Inc;  Feb 2010 – March 2012 Co-Founder and Board of Directors grassroots local community activism providing safety & crime prevention

Origins USA; Richmond, Virginia. Board of Directors, Web Designer, Director of Public Relations; 2005 to 2008


Speaking Appearances & Interviews

American Adoption Congress; Annual Conference 2013; presenting in April 2013

The Justice Hour with Lisa Marie Macci on WWNN 1470 AM: Nov 24, 2012; Talk show guest

AOL/ Huffington Post: Nov 2012 Birth Mother And Adopted Son Find Fun Family Quirk After Meeting Seventeen Years Later 

HuffPo LIVE: Nov 2012; interviewed and filmed: The Search for Birth Mom

Dan Rather Reports: May 2012; interviewed and filmed: “Abducted generations?

Candid Adoption Talk Live on Blog Talk Radio: Feb 2012

Voluptatum Studio;  Jan 2010; filmed for Related by Birth; a documentary regarding the relinquishment and reunion experience

Open Arms, Open Minds: The Ethics of Adoption in the 21st Century; October 2010;Speaking presentation and birthmother panel

WAMC Northeastern Public Radio;  fall 2008; interview regarding adoption practices in the US

National Strategic Planning Session;  regarding Open Adoption Records sponsored by the Evan B Donaldson Adoption Institute Dec 10, 2007

Kingston Times; interviewed for cover article Nov ‘07

Evan B Donaldson Adoption Institute and Ethica “Ethics and Accountability in Adoption” conference; October ‘07- promotional advertisement and contact database building, registration desk volunteer.

The Montel Williams Show; Feb 07- expert regarding current adoption practices

Korean American Adoption Network; July 07- presenting “Universal Motherhood, Universal Loss”

The Adoption Show: Aug ‘06 -online radio interview

The Record” Albany, New York- interviewed for “Identity Crisis: Some finding adoption registry a one-way street”

Soul of Adoption; International Adoption Forum ( now Adoption Threads)- founding member and administrator

Available as a PDF here Online marketing resume